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Asphalt Additives (Polymeric Modifiers, Anti-strip & Adhesion Promoters, Emulsifiers) Market

Tuesday June 25 th 2019

DUBLIN, June 25, 2019 /PRNewswire/ — The “Asphalt Additives Market by Type (Polymeric Modifiers, Anti-strip Adhesion Promoters, Emulsifiers), Application (Road Construction Paving, Roofing), Technology (Hot Mix, Cold Mix, and Warm Mix) – Global Forecast to 2029″ report has been added to’s offering.

The Asphalt Additive Market is Projected to Grow from USD 3.6 Billion in 2019 to USD 6.3 Billion by 2029, at a CAGR of 5.7% from 2019 to 2029.

Increasing developments in the Asia Pacific infrastructure market, recyclability of asphalt, development of warm-mix asphalt, and increasing use of asphalt in roofing applications is fueling the growth of the market across the globe. The use of concrete and bio asphalt as substitutes for asphalt and volatility in the prices and supply of the material acts as a major restraint for the growth of asphalt additives market during the forecast period.

The rejuvenators segment is the fastest growing type segment, in terms of value during the forecast period

Based on type, the rejuvenators segment is projected to grow at the highest CAGR. Increasing use of recycled materials, such as Reclaimed Asphalt Pavement (RAP) and Recycled Asphalt Shingles (RAS) in the asphalt pavements application, has resulted in the growing demand for rejuvenator asphalt additives to restore the strength and durability of aged binders. Rejuvenators are being widely used to improve properties, such as viscosity, of ageing binders. The growth of this segment is due to the increased use of recycled road material for pavement application globally.

The polymeric modifier segment is projected to be leading the asphalt additive market during the forecast period.

Based on type, the polymeric modifier segment accounted for the largest share, in terms of value, in 2018. The growth of this segment can be attributed to the excellent properties such as stiffness, strength, and improve the flexibility and durability of asphalt pavements. These are easy to use, and the raw materials used to make them are readily available, which makes them the most preferred type of asphalt additives globally.

The Asia Pacific region is the largest growing regional segment.

The Asia Pacific region is projected to lead the asphalt additive market from 2019 to 2029, in terms of value and volume. The increasing demand for asphalt additives products in developing economies, such as India and China, due to increasing infrastructure spending is expected to bolster market growth. China is the leading consumer of asphalt additives products in the Asia Pacific region. The considerable growth and innovation, along with industry consolidations, is expected to fuel the growth of the Asia Pacific asphalt additives market.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 attractive Market Opportunities In Asphalt Additives Market
4.2 Asphalt Additives Market, by Region
4.3 Asia Pacific Asphalt Additives Market
4.4 Asphalt Additives Market, by Application
4.5 Asphalt Additives Market, by Type
4.6 Asphalt Additives Market, by Technology

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers Increasing Investments In The Infrastructure Sector Of The Asia Pacific Region Recyclability Of Asphalt
5.3.2 Restraints Use Of Concrete And Bioasphalt As Substitutes For Asphalt Volatility In The Prices And Supply Of Asphalt
5.3.3 Opportunities Increasing Use Of Warm Mix Asphalt Use Of Asphalt Additives In Roofing Applications Advancements In The Aerospace Sector
5.3.4 Challenges Lack Of Awareness About Asphalt Additives Among Road Builders And Contractors
5.4 Cost Structure

6 Industry Trends
6.1 Introduction
6.2 Supply Chain Of Asphalt Additives
6.3 Economic Indicators
6.3.1 Industry Outlook Road Construction Paving

7 Regulations On The Usage Of Asphalt And Asphalt Additives
7.1 Regulating Authorities In The Us
7.1.1 Occupational Safety And Health Administration (Osha)
7.1.2 National Asphalt Pavement Association (Napa) Napa, Artba Partner On Safety Training Spill Prevention, Control, And Countermeasure (SPCC)
7.1.3 Environmental Protection Agency (Epa) New Source Performance Standards (Nsps)
7.2 Applicability Of The Standards To Asphalt Storage Tanks
7.3 Hot Mix Asphalt Facilities
7.4 Regulations On Use Of Asphalt Pavement And Asphalt Base Surface Coatings In New York

8 Asphalt Additives Market, by Type
8.1 Introduction
8.2 Polymeric Modifiers
8.2.1 The Polymeric Modifiers Segment Is Estimated To Account For The Largest Share Of The Process Oil Market
8.3 Anti-Strip Adhesion Promoters
8.3.1 Growing Demand From Road Pavement Industry Is Expected To Fuel The Growth Of Anti-Strip Adhesion Promoters
8.4 Emulsifiers
8.4.1 Asia Pacific Is Estimated To Lead The Emulsifiers Type Market During The Forecast Period
8.5 Rejuvenators
8.5.1 Rejuvenators Is The Fastest Growing Type Segment In Asphalt Additives Market
8.6 Chemical Modifiers
8.6.1 Asia Pacific Is Projected To Lead The Chemical Modifiers Type Market During The Forecast Period
8.7 Fibers
8.7.1 North America Accounted For The Largest Share Of The Fibers Type Market
8.8 Flux Oil
8.8.1 Middle East Africa Is Projected To Be The Fastest Growing Region In Flux Oil Type Market During The Forecast Period
8.9 Colored Asphalt
8.9.1 North America Accounted For The Largest Share Of The Colored Asphalt Type Market
8.10 Others

9 Asphalt Additives Market, by Application
9.1 Introduction
9.2 Road Construction Paving
9.2.1 The Road Construction Paving Application Segment Is Expected To Lead The Asphalt Additives Market During The Forecast Period
9.3 Roofing
9.3.1 Roofing Is Projected To Be The Second-Largest Application Segment Of The Asphalt Additives Market
9.4 Airport Construction
9.4.1 North America Accounted For The Largest Share Of The Airport Construction Type Market
9.5 Others

10 Asphalt Additives Market, by Technology
10.1 Introduction
10.2 Hot Mix
10.2.1 Hot Mix Technology Segment Is Expected To Lead The Asphalt Additives Market During The Forecast Period
10.3 Cold Mix
10.3.1 Cold Mix Technology Was The Second-Largest Segment Of The Asphalt Additives Market In 2018
10.4 Warm Mix
10.4.1 Warm Mix Segment Is Projected To Grow at The Highest Cagr During The Forecast Period

11 Global Asphalt Additives Market, by Region

Company Profiles: Business Overview, Products Offered, Recent Developments, SWOT Analysis, Author’s View

  • Nouryon
  • Arkema Sa
  • Honeywell International Inc
  • Evonik Industries
  • Kraton Corporation
  • BASF Se
  • Ingevity Corporation
  • Arrmaz
  • Dowdupont Inc.
  • Huntsman Corporation
  • Sasol Limited
  • Kao Corporation
  • Sinopec Corporation
  • Iterchimica Srl
  • Grupo Dynasol

Other Companies

  • Lcy Chemical Corporation
  • Ergon Asphalt Emulsions, Inc
  • Mcasphalt Industries Limited
  • Tri-Chem Industries

For more information about this report visit

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Northern Trust and Confluence Partnership Enhances Financial and Regulatory Reporting for the European Funds Industry



Northern Trust (Nasdaq: NTRS), a leading provider of asset servicing solutions and Confluence, a global leader in investment data management automation for regulatory, financial and investor reporting, today announce they are partnering to deliver financial and regulatory reporting solutions for Northern Trust’s European asset manager clients.

Together the organizations are leveraging data technology to streamline how financial documentation is prepared and delivered for fund disclosures – reducing time spent on manual tasks and driving efficiencies to help clients meet reporting obligations in a timely and accurate manner.

Those responsible for investment funds – including asset managers, investors, directors and regulators – must produce a wide range of financial statements and regulatory reports as part of their disclosure obligations.

Todd Moyer, president and COO at Confluence,
said “Producing these reports can often be inefficient and time-consuming – involving highly-manual calculations and publishing processes. At the same time, the growing scope of international regulation and heightened scrutiny on the investment industry in recent years has made these tasks more complex and resource intensive.â€�

“We are excited at Confluence about the partnership and work that we have been doing with Northern Trust to help support more streamlined financial documentation for funds. This is the start of a strong partnership and we look forward to working with Northern Trust to deliver first-class products and services.â€�

To drive efficiencies across these areas, Northern Trust is using Confluence’s Unity Financial Reporting®to automate the creation of statements and holdings reports. The solution automates much of the process involved to build these documents – reducing the time it typically takes to prepare first drafts, while the use of standardized templates helps ensure consistency of reporting style.

Simultaneously, Northern Trust is drawing on Confluence’s Unity NXT® Regulatory Reporting platform to automate the sourcing and aggregation of data for clients’ regulatory reporting. Interfacing with Confluence’s platform, client data held by Northern Trust is matched with international templates and rules to meet the specifications of international regulators.

Clive Bellows, head of Global Fund Services, Europe, Middle East and Africa at Northern Trust comments: “Northern Trust is committed to creating greater efficiencies for clients in how their reporting is prepared and delivered, to the specifications required by regulators. Partnering with Confluence helps us deliver on that objective – automating inefficient reporting practices, improving accuracy and creating high-quality documentation to support our clients’ diverse fund offerings and investment strategies.â€�

Northern Trust provides a range of fund administration and associated solutions through its Global Fund Services business. This business also provides global custody, depositary, investment operations outsourcing and revenue enhancement solutions to global investment managers – supporting an extensive range of complex investment strategies across the full spectrum of asset classes.

Confluence is a global leader in data-driven solutions for efficiency and control. The company is providing groundbreaking technology to solve tough data management and automation challenges for the asset management industry, including financial reporting, regulatory reporting and investor communications.

About Northern Trust

Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of wealth management, asset servicing, asset management and banking to corporations, institutions, affluent families and individuals. Founded in Chicago in 1889, Northern Trust has a global presence with offices in 20 U.S. states and Washington, D.C., and across 23 locations in Canada, Europe, the Middle East and the Asia-Pacific region.

As of March 31, 2019, Northern Trust had assets under custody/administration of US$10.9 trillion, and assets under management of US$1.2 trillion. For more than 125 years, Northern Trust has earned distinction as an industry leader for exceptional service, financial expertise, integrity and innovation. Visit or follow us on Twitter @NorthernTrust.

Northern Trust Corporation, Head Office: 50 South La Salle Street, Chicago, Illinois 60603 U.S.A., incorporated with limited liability in the U.S. Global legal and regulatory information can be found at

About Confluence

As a proven leader delivering an innovative platform to put data first in asset management, Confluence is leading the DataTech evolution for post-trade reporting. We focus on getting the data right, then reusing it across multiple regulatory, financial, statutory, performance and investor communications deliverables for speed, efficiency and control.

Eight of the top 10 global service providers license Confluence products and all of the top 10 global asset managers have business processes automated through Confluence. Headquartered in Pittsburgh, Pennsylvania, Confluence serves the international fund industry with locations in Ho Chi Minh City, London and Luxembourg. Visit

Eye Makeup Market Size Worth $21.41 Billion by 2025 | CAGR: 5.7%: Grand View Research, Inc.

SAN FRANCISCO, June 25, 2019 /PRNewswire/ — The global eye makeup market size is expected to reach USD 21.41 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 5.7% during the forecast period. Growing consciousness about physical appearance, especially among working class population is projected to drive the product demand. Furthermore, rising per capita income in developing economies including China, India, and South Korea, allowing the consumers to increase the spending in personal care products and thus will have a strong impact on the growth.

Key suggestions from the report:

  • North America held or the largest market share of more than 30.0% in 2018
  • Eye shadow segment is expected to witness the fastest CAGR of 6.2% from 2018 to 2025
  • In terms of product, mascara held the largest market share of more than 35.0% in 2018
  • Asia Pacific is expected to witness the fastest CAGR of 8.3% from 2018 to 2025. Increasing number of working class women in emerging economies including China, India, Bangladesh, and Pakistan as a result of increased concentration of MNC offices on a domestic level is projected to have a strong impact on the regional growth
  • The key players operating in the eye makeup market include L’Oréal S.A; The Procter Gamble Company; The Estée Lauder Companies Inc.; Shiseido Company, Limited; COLORBAR Unilever; Amway; and Chanel S.A.
  • Product innovation and high spending on the development of digital platforms to ensure product supply are expected to remain critical success factors over the next eight years. For instance, in 2012, Purplle and Nykaa, the Indian online beauty retailers, came into the business only through the digital platform.

Read 110 page research report with TOC on “Eye Makeup Market Size, Share Trends Analysis Report By Product (Mascara, Shadow, Liner, Pencil, Brow), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 – 2025″ at:

Innovation has been an important competitive strategy for the players operating in this market. Over the past few years, cosmetic manufacturers have been increasing spending on the development of products on the basis of beauty preferences of consumers. The waterproof and sweat-proof personal care products are gaining remarkable popularity, especially among people involved in outdoor work in hot and humid weather. Similarly, consumers engaged in sports such as athletics, swimming, and other outdoor sports, prefer smudge-free products are anticipated to drive the demand for such products. Multi utility products, makeup which work as sunscreen and anti-aging, are also gaining significant demand in the cosmetics industry. For instance, Shiseido Company, Limited and Elizabeth Arden, Inc. has launched eye makeups such as mascara which contain anti-aging ingredients.

Organic and natural makeup products have been gaining popularity due to the rising awareness about harmful effects such as, skin diseases and cancer, caused by synthetic or chemical based products. This booming demand has encouraged the manufacturers to focus on and expand the natural plant based environment-friendly products. Some of the organic products includes sunscreen ingredients, which adds value to the product. These natural products also help reduce signs of aging such as wrinkles and enhance the content of vitamin E and A.

Grand View Research has segmented the global eye makeup market on the basis of product, distribution channel, and region:

  • Eye Makeup Product Outlook (Revenue, USD Million, 2015 – 2025)
    • Mascara
    • Shadow
    • Liner
    • Pencil
    • Brow
    • Others
  • Eye Makeup Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
    • Online
    • Offline
  • Eye Makeup Regional Outlook (Revenue, USD Million, 2015 – 2025)
    • North America
      • U.S.
    • Europe
      • Germany
    • Asia Pacific
      • India
      • China
    • Central South America
      • Brazil
    • Middle East Africa

Find more research reports on Consumer Goods Industry, by Grand View Research:

  • Baby Carrier Market – The industry is driven by increasing popularity of the functionally designed and manufactured these products, which are designed for better safety, durability, and comfort level of the infants.
  • Tableware Market – Economic growth in emerging countries and development of attractive tableware are the primary factors driving this industry.
  • Facial Care Market – Rising awareness regarding importance of facial products in order to maintain a healthy skin, to enhance skin appearance, and minimize skin conditions is driving the industry of these products.

Gain access to Grand View Compass, our BI enabled intuitive market research database of 10,000+ reports

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: +1-415-349-0058
Toll Free: 1-888-202-9519


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Foot Care Products – Global Market Insights & Strategies 2016

Monday June 24 th 2019

Dublin, June 24, 2019 (GLOBE NEWSWIRE) — The “Foot Care Products: Global Market Analysis, Trends, and Forecasts” report has been added to’s offering.

This report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets.

The report analyzes the worldwide markets for Foot Care Products in US$ by the following Product Segments: Devices, and Medication.

The report profiles 119 companies including many key and niche players such as:

  • Aetna Felt Corporation (USA)
  • Aetrex Worldwide, Inc. (USA)
  • Alva-Amco Pharmacal Companies, Inc. (USA)
  • Bayer AG (Germany)
  • Blistex Inc. (USA)
  • Chattem, Inc. (USA)
  • Footcare Express Inc. (USA)
  • Footlogix Pediceuticals (Canada)
  • GlaxoSmithKline PLC (UK)
  • HoMedics, Inc. (USA)
  • Implus LLC (USA)
  • Johnson Johnson (USA)
  • Miracle of Aloe (USA)
  • Pacific World Corporation (USA)
  • PediFix, Inc. (USA)
  • ProFoot, Inc. (USA)
  • RG Barry Corporation (USA)
  • Spenco Medical Corporation (USA)
  • Tweezerman International LLC (USA)
  • Xenna Corporation (USA)

Key Topics Covered

Foot Care Products Market
A Prelude
US – The Single Largest Market
Asia-Pacific – The Fastest Growing Market
Foot Care Segments Exhibiting Varied Growth Rates

Aging Population Offers Growth Prospects
The Emerging Middle Class in Developing Countries to Fuel Market
Mounting Healthcare Costs Spur Preference for Preventive Healthcare
Women: An Important Consumer Cluster
Rising Interest in Grooming Among Men Signals Opportunities
Product Innovations Pioneer Growth
Innovations in Foot-Care Medication to Expand Opportunities
Device Innovations
Key to Growth
Growing Awareness and Product Innovations Drive Demand for Foot Insoles
Focused Insole Makers See Growing Opportunities
Major Shoemakers Embrace 3D Printing, Eye Entry into 3D Printed Insoles
New Antifungal Treatments Promise Higher Efficacy
Nanomedicine to Improve Anti-Fungal Treatment
E-Retailing Expands Growth Opportunities
Significance of Foot-Care in Diabetic Population
A Prelude
Smart Socks
The Future of Diabetic Foot Care?
Obese Population
A Weighty Market Driver
Important Factor in Foot Care Market
Natural Remedies
A Challenge?

Foot Care
Foot Care Products Provide Pain Relief and Greater Comfort
Foot Facts Figures
Foot Care Segments
Foot Care Devices
Arch Bandage
Arch Supports
Corn Pain Relievers
Foam Toe Bandages
Foam Toe Separators
Toe Separators
Foot Insole
Open Shoe Insoles
Shoe Insole with Three Layers
Foot Bed Insoles
Gel Insoles
Terrycloth Insoles
Gel Insert
Foot Petals
Open-toed Shoes
Cellular Cushioning Systems
Memory Foam Pads
Toe Protectors
Night Splint
Plantar Fasciitis Night Splints
Sock Night Splint
Benefits of Sock Night Splint
Foot Care Medication
Skin Antifungals
Foot Antifungals
Dos and Don’ts of Antifungals
Precautionary Measures
Side Effects of Antifungals
Specialty Lotions
Foot Care Lotion
Essential Oil Blend
Soft Gel Products
Polymer Gel Pad
Design of the Pad
Foot Care Therapies
Spa Foot Therapy
Foot Stress Reliever
Risk Factors for Foot Problems in Older People
General Foot Problems
Ingrown Nail
Poor Circulation (Peripheral Vascular Disease)
Arch Problems
Corns and Calluses
Heel Pain
Warts (Plantar Wart)
Fungal Infection
Foot Wetness Foot Odor
Causative Factors for Foot Odor
Foot Odor Causes from Continuous Wearing of Shoes and Socks
Material of Sock
Direct Wearing of Shoes
Characteristics of Foot Odor
Foot Odor
An Area of Concern
Methods to Combat Foot Odor
Athlete’s Foot
Methods of Preventing Athlete’s Foot
Foot Heel Injuries
Common Foot Heel Injuries
Ankle Fracture
Plantar Fasciitis
Achilles Tendonitis
Ruptures of Achilles Tendon
Strains and Sprains
Heel Spurs
Tarsal Tunnel Syndrome
Severs Disease
Common Foot Care Treatments
Foot Baths
Oils Creams
Other Foot Aids
Foot Care Recommendations
Diabetic Foot Care
Daily Routine Check for Diabetics

Kinetec UK Launches FootCare Medical Footwear
OPI Rolls Out ProSpa Hand and Feet Care Products
Silipos Unveils Silipos Active Foot Support Product Line
Cutex Releases New Line of Foot Products
Kneed Footwear Unveils New Range of After-market Insoles
Wiivv Introduces BASE Custom Insoles for Masses
Amop Introduces Pedi Perfect Wet Dry Rechargeable Foot File
Keva Rolls Out Foot Care Cream for Dry Skin
Spenco Launches Customizable Insoles for Alleviating Foot Pain
Naressa Rolls Out New Callus Remover Exclusively on Amazon
Skinfix Rolls Out Skinfix Diabetic Relief Collection
Amope Launches New Nail Care and Foot File Products
Adidas Unveils 3D-Printed Customizable Performance Insoles
Care Me Introduces Upgrade for Rechargeable Foot Callus Remover
Superfeet Introduces New Insoles Line for Hunting
Neubourg Pharma Rolls Out Allpresan Foot Foam Creams in the UK
La Beaut Pure Introduces New Foot Callus Remover on Amazon
Reckitt Benckiser Launches Scholl Velvet Electronic Foot File in India

Aetrex Takes Over SOLS Systems
Implus Acquires Spenco’s Insole and Medical Adhesive Businesses
FootBalance Establishes Own Branded Concession Store
Superdrug Launches New Insole Brand Enertor
iMcustom to Introduce In-store Retail 3D Printed Insoles
Wiivv Closes Seed Round for Launch of 3D Printed Insoles
Zero G to Open CRAFT Center in Helsinki
SOLS Establishes SOLSonBowery Pop-up Shop for 3D Printed Insoles
GSK and Novartis Form Consumer Healthcare JV
Moberg Commences Shipping of Kerasal Complete Care to Walgreens




A.Market Analysis
Current Future Analysis
A Prelude
Sports Retailers See Big Value in Insoles
New Products, Innovation and Research Evidence
Manufacturers Leave No Stone Unturned to Win the Race
Consumer Interest Spurs Foot Care Products
Select Foot Injury Stats
Aging Population Offers Prospects
Surging Diabetic Population
A Business Case
Alarming Rise in Obesity to Drive Demand
Antifungal Medication
List of Select Non-Prescription Antifungals
List of Select Prescription Antifungals
Product Launches
Strategic Corporate Developments
Key Players
B.Market Analytics

A.Market Analysis
Current Future Analysis
Diabetes Foot Ulcer in Canada
A Statistics Review
Product Launches
Strategic Corporate Development
Key Player
B.Market Analytics

Market Analysis

A.Market Analysis
Current Future Analysis
Diabetes Prevalence in Europe
B.Market Analytics
A.Market Analysis
Current Future Analysis
Aging Population Signals Opportunities
B.Market Analytics
A.Market Analysis
Current Future Analysis
Key Player
B.Market Analytics
Market Analysis
A.Market Analysis
Current Future Analysis
Foot Care Products Market in the UK
An Overview
Diabetic Foot Ulcers in England
An Overview
Product Launches
Strategic Corporate Developments
Key Player
B.Market Analytics
Market Analysis
Market Analysis
A.Market Analysis
Current Future Analysis
Strategic Corporate Development
B.Market Analytics

A.Market Analysis
Current Future Analysis
India China
Markets with Potential
B.Market Analytics
A.Market Analysis
Current Future Analysis
Favorable Demographics Bodes Well for Future Market Growth
B.Market Analytics
A.Market Analysis
Current Future Analysis
Diabetes Scenario
Product Launches
B.Market Analytics
Market Analysis

Market Analysis
Market Analysis
Market Analysis

Market Analysis


Total Companies Profiled: 119 (including Divisions/Subsidiaries 126)

  • The United States (71)
  • Canada (7)
  • Europe (32)
    • Germany (8)
    • The United Kingdom (12)
    • Italy (1)
    • Spain (1)
    • Rest of Europe (10)
  • Asia-Pacific (Excluding Japan) (14)
  • Middle East (2)

For more information about this report visit

Bill Gates says his ‘greatest mistake ever’ was failing to create Android at Microsoft

Bill GatesJohn Lamparski/Getty Images

  • Microsoft cofounder Bill Gates said his “greatest mistake ever” was allowing Google to develop Android and not creating a successful smartphone operating system himself.
  • “There’s room for exactly one non-Apple operating system,” he said, “and what’s that worth? $400 billion that would be transferred from company G [Google] to company M [Microsoft].”
  • Microsoft phased out its Windows-powered smartphones in 2017 after they failed to make a significant impact on the market.
  • Visit Business Insider’s homepage for more stories.

Bill Gates has said that his biggest mistake at Microsoft was allowing Google to develop Android — and it cost the company $400 billion.

“The greatest mistake ever is the whatever mismanagement I engaged in that caused Microsoft not to be what Android is, [meaning] Android is the standard non-Apple phone form platform. That was a natural thing for Microsoft to win,” Gates said last week.

The billionaire made the comments in a conversation with Eventbrite cofounder and CEO Julia Hartz a at an event hosted by venture capital firm Village Global. The news was first reported by TechCrunch over the weekend.

windows phoneYouTube/Austin Evans

“It really is winner take all,” he said. “If you’re there with half as many apps or 90% as many apps, you’re on your way to complete doom. There’s room for exactly one non-Apple operating system, and what’s that worth? $400 billion that would be transferred from company G [Google] to company M [Microsoft].”

Read more: Microsoft’s Windows Phone platform is dead

Microsoft’s Windows-powered phones failed to make a significant impact on the smartphone market and enjoy the same success as Android or iPhone. This was partly because of the problems it had with its app store, specifically, retaining apps once they had been developed. Its Windows phones launched in 2010 but were phased out by 2017.

Gates, who remains a board member at Microsoft, added: “We are a leading company. If we got that one right, we would be the company. But oh well.” Microsoft is currently the most valuable company in the world, with a market cap of $1.05 trillion, but it vies for top spot with Apple and Amazon.

You can watch the full interview with Bill Gates here: