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Adobe To Buy Marketo For $4.75 Bln

Thursday September 20 th 2018

(RTTNews) – Adobe (ADBE) Thursday said it has agreed to buy Marketo, a cloud platform for B2B marketing engagement, for $4.75 billion.

Marketo, which has nearly 5,000 customers, brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform, Adobe says. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members.

“The imperative for marketers across all industries is a laser focus on providing relevant, personalized and engaging experiences,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”

“Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results,” said Steve Lucas, CEO, Marketo. “Marketo delivers the leading B2B marketing engagement platform for the modern marketer, and there is no better home for Marketo to continue to rapidly innovate than Adobe.”

The transaction is expected to close during the fourth quarter and is subject to regulatory approval and customary closing conditions.

Marketo CEO Steve Lucas will join Adobe’s senior leadership team and continue to lead the Marketo team as part of Adobe’s Digital Experience business, reporting to executive vice president and general manager Brad Rencher.

43% of Americans watch something on Netflix any given day, tying all of cable TV, according to a new study

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  • 43% of US adults will watch something on Netflix on any given day, according to a study by the analytics firm YouGov.
  • This figure matched the percentage of American adults who will watch live TV through a cable provider on any given day, the firm said.
  • Netflix also led all networks in one poll the firm conducted to see which network had the highest “buzz” among consumers.

 

Netflix’s popularity is close to surpassing that of cable television, at least by one measurement.

According to a new study by the analytics firm YouGov, nearly half of all Americans adults will watch some kind of programming on Netflix on a daily basis.

The firm surveyed 105,664 US adults and found that 43% of those surveyed will watch some content on Netflix on any given day. This figure equaled the percentage of US adults (43%) who will watch live TV through a cable provider on any given day, YouGov said.

The findings came from a YouGov report titled “TV’s Everywhere Ecosystem: US consumer perception towards the television networks sector.” The report includes an in-depth case study on Netflix’s recent growth and consumer perception of its brand. 

Netflix led all networks in one poll the firm conducted to see which network had the highest “buzz” among consumers.

For the “buzz” poll, YouGov asked its survey participants the following question: “If you’ve heard anything about the following networks in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” 

The firm then asked participants to assign scores to each network on a scale from -100 to +100, and Netflix led all networks with a positive net “buzz” score of 34% 16 points higher than Hulu, which came in second place, and 20 points ahead of its streaming rival Amazon. 

netflixYouGov

Read the full report over at YouGov. 

New College Ranking and Review Aggregator Publishes Best Colleges in Kentucky 2018

Wednesday September 19 th 2018

CHAPEL HILL, N.C., Sept. 19, 2018 /PRNewswire/ – College Consensus (https://www.collegeconsensus.com), a unique new college ranking website, has published their ranking of the Best Colleges in Kentucky 2018 at https://www.collegeconsensus.com/ranking/best-colleges-ky/

To identify the Best Colleges in Kentucky for 2018, College Consensus combined the latest results from the most respected college ranking systems with thousands of real student reviews to produce a unique consensus score for each school. According to College Consensus founder Jeremy Alder, “Like Rotten Tomatoes does for movies, College Consensus gathers college rankings and reviews from around the web and distills them into a simple, easy to understand score so students can quickly and easily compare schools. It is the ranking of all rankings, so to speak.” Learn more about the College Consensus rankings methodology at https://www.collegeconsensus.com/about/.

To help prospective Kentucky students evaluate the higher education options that are right for their individual needs, College Consensus identified the best-ranked colleges in the Bluegrass State (presented here in alphabetical order):

Alice Lloyd CollegePippa Passes, KY
Asbury University – Wilmore, KY
Bellarmine University – Louisville, KY
Berea CollegeBerea, KY
Brescia UniversityOwensboro, KY
Campbellsville UniversityCampbellsville, KY
Eastern Kentucky UniversityRichmond, KY
Centre CollegeDanville, KY
Georgetown CollegeGeorgetown, KY
Kentucky Christian University – Grayson, KY
Kentucky State UniversityFrankfort, KY
Kentucky Wesleyan CollegeOwensboro, KY
Morehead State UniversityMorehead, KY
Murray State University – Murray, KY
Northern Kentucky UniversityHighland Heights, KY
Thomas More CollegeCrestview Hills, KY
Transylvania UniversityLexington, KY
University of Kentucky – Lexington, KY
University of LouisvilleLouisville, KY
Western Kentucky UniversityBowling Green, KY

From its settling as a territory and its beginning as a state, Kentucky was always a complex place, a mix of Southern, Northern, Midwestern, and Appalachian cultures that formed into its own proud, often headstrong mixture. The birthplace of both the Union and Confederate presidents, and the only slave state to remain in the Union, Kentucky has always just been itself. Only a fiercely independent state could have invented both its own signature liquor (Kentucky bourbon) and a whole genre of music named for it (bluegrass music). And while Kentucky remains a largely agricultural region that makes most of its income from natural resources, energy, and manufacturing, it is also an image of how the Great Plains and Appalachians are transitioning from their pasts into the future – especially is education.

As Managing Editor Carrie Sealey-Morris explains, “the best colleges and universities in Kentucky have played a big role in developing  the commonwealth’s uncommon personality.” “Some of Kentucky’s highest-ranked liberal arts colleges, including Transylvania University and Georgetown College, stretch back to the earliest days of the United States and before,” Sealey-Morris explains, while “others, like Centre College and Berea College, were intended to break boundaries and build progressive leadership, setting Kentucky on a path to cultural and social influence.” Alongside all of Kentucky’s excellent liberal arts and Christian colleges, “Kentucky has developed an impressive system of public regional universities” that have the social and civic responsibility to “meet the growing needs of Kentucky’s high school graduates, professional students, and working adults.” Whether they are focused on career training, research, or professionalization, Kentucky’s colleges and universities “have maintained an emphasis on practical education in the fields that Kentucky’s people need the most, earning reputations for excellence, value, and social improvement.”

College Consensus is a new approach to college rankings. We combine the latest results from the most respected college ranking systems with thousands of real student review scores from around the web to produce an aggregate College Consensus rating for each school.

Carrie Sealey-Morris
Managing Editor, College Consensus
201884@email4pr.com 
(512) 710-9901
https://www.collegeconsensus.com/ 
https://www.facebook.com/collegeconsensus/

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SOURCE College Consensus

Akitio and Angelbird Technologies Partner as the ‘A-TEAM’ – Bringing Best-in

BREA, Calif., Sept. 19, 2018 /PRNewswire/ – Akitio and Angelbird Technologies today announced, effective immediately, a new global strategic marketing and sales alliance affectionately termed the ‘A-TEAM’; which aims to bring the best elements of both brands to mutually promote and represent the other in certain markets.   At the core of this new partnership, Angelbird will represent Akitio in the European market, and Akitio will represent Angelbird in Asia. Both companies recognize key complementary qualities in the other, rendering the partnership much more than the sum of its parts.

Akitio is the premier manufacturer of top-quality Thunderbolt™ 3 storage and connectivity products, as well as a developer of integrated software. Angelbird develops and manufactures specialized and top-rated NAND Flash-based recording and storage media.  Both brands are key suppliers to the content creator market segment, a key driving force behind the creation of the A-TEAM.

“Our companies share the same DNA, and we serve the same customer base which demands performance and dependability,” said Tommy Chen, CEO of Akitio.  “As a result, working together with Angelbird to mutually grow both brands’ business is simply a natural fit.”

“This partnership allows us to bundle two top-notch product lines,” said Roman Rabitsch, CEO of Angelbird.  “In this partnership, we’ll develop next-generation solutions that will delight our demanding customer base with elegant solutions that not only look great; but perform beyond anything else available.” 

About Akitio
Akitio is focused on creating cutting-edge storage solutions that are both easy to use and reliable.  With a full range of direct attached and network attached storage products since its founding in 1992, Akitio strives to create products that parallel its core values, products that are affordable, easy to use, reliable, innovative and environmentally friendly.  Learn more at Akitio.com.

About Angelbird
Angelbird is a hi-tech European manufacturer of recording and storage media designed specifically for the rigorous demands of professional content creators in the media and entertainment industry. 

Driven by young, experienced and passionate engineers with a love for quality and attention to detail, Angelbird’s product range consists of SD, CFast, and SSD media as well as connectivity peripherals.

Through close co-operation with leading device and camera manufacturers, Angelbird products are meticulously designed and manufactured with the uppermost compatibility and in-device performance in mind to provide users with unrivalled confidence in choosing Angelbird recording and storage media. The complete line of Angelbird products can be found at www.angelbird.com.

Media Contact
Robert DeMoulin
DeMoulin Company Public Relations
201897@email4pr.com
+1-925-699-5423

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SOURCE Akitio

Stockholm IT Ventures AB Announces Launch of Crypto Asset Management Offer

STOCKHOLM, Sept. 19, 2018 /PRNewswire/ – Stockholm IT Ventures AB (Frankfurt Stock Exchange: SVAB )- (ISIN SE 0006027546), a Swedish company specialising in clean and efficient low-cost energy cryptocurrency mining/production and related FinTech and blockchain technologies today announced the launch of its new Crypto Asset Management Services (“CAMS”).

CAMS is concentrating primarily on managing investment portfolios of cryptocurrency and related assets through structures designed for investment by institutional investors, family offices and high-net-worth individuals. In addition, the intention is to pursue strategic investments in promising and carefully selected early-stage blockchain projects. CAMS offer ease of access for qualified high-net-worth individuals and institutions seeking exposure to a portfolio of cryptocurrency assets managed by highly-specialised managers, traders and analysts in the crypto space.

CAMS provide exposure to crypto assets through a single investment, eliminating the hassle of maintaining multiple public and private keys, wallets, exchange accounts. CAMS offer multiple fund investment strategies and believe in providing a high level of transparency to investors and deliver monthly statements to each investor.

CAMS has been under development by the Company for more than eighteen months and uses proprietary strategies and black box technologies created by its subsidiary BTT Sweden AB. CAMS has been in sandbox mode until recently when it went live using Company funds. High-frequency trading executed this month, including reinvested gains, indicates daily net returns of 1.0% to 1.5% and simulations show that assets under management is currently securely scalable to USD 50 million. The Company aims to secure scalability for USD 500 million assets under management within six months and investment portfolio commissions and fees are in line with traditional hedge funds.

Mr Anthony Norman, CEO of Stockholm IT Ventures AB commented: “This is an incredibly exciting new market. Cryptocurrency is fast establishing itself as a mainstream asset class and we are extremely excited about entering this new and highly profitable sector. With current liquidity in cryptocurrencies of about USD 10 billion a day in 1,600 cryptocurrencies and about USD 1 billion going in and out of traditional currencies, this market is very much alive contrary to recent concerns over cryptocurrencies and price fluctuations.

Mr Norman continued: CAMS unique algorithm gives us the opportunity to benefit from the extreme volatility in crypto trading. It allows us to guarantee a 1-1.5% return per trading day. In other words, we are as happy with price increases as we are with decreases in the market. The important thing is that they do not stand still. Percentage fluctuations in equity and FX trading are usually only a percent or so per day while with cryptocurrencies 10% fluctuations are not uncommon. We expect the price volatility in cryptocurrencies to remain volatile for the foreseeable future. In addition, the latest estimate of the number of crypto funds is 370, with USD 8 – 10 billion in assets under management, and we believe the long-term positive impact of the number of institutional players entering cryptocurrency investment is more important than short-term price fluctuations.”

Mr Norman concluded: “We are focused on building a scalable, industry standard investment product for investors. We have gone for good fund administrators and have separated front and back office functions. We also use third-party bank custodians for traditional currencies. It’s a slightly counter intuitive approach, one not adopted by every crypto fund, as part of the point is to be at a place where you don’t need a third party to be involved, but in order to attract traditional money you have to have good governance.”

About Stockholm IT Ventures AB

Stockholm IT Ventures AB is a Swedish public company listed on the Frankfurt Stock Exchange since 2014 under the ticker symbol SVAB. The Company specialises in clean and efficient low-cost energy cryptocurrency mining, production and related FinTech and Blockchain technologies. For more information visit www.stockholmit.co. You can also find the Company on Facebook, Twitter and LinkedIn. Details on the Company’s Bytemine (BYTM) token and White Paper can be found at www.bytemine.io.

Media Contact:

Stockholm IT Ventures AB, Fredrik Waijnstad, fredrik@blocktradetech.com

This information was brought to you by Cision https://news.cision.com

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